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Dumpster rental marketing in Wisconsin.

10 listed Wisconsin markets across 10 counties, grouped into 2 multi-city clusters plus 1 standalone market. Largest listed market: Milwaukee.

Wisconsin markets at a glance

Listed markets
10
Counties covered
10
Time zones
Central Time
Largest listed market
Milwaukee
Farthest-apart markets
240 mi
Listed population (city proper)
about 1.5 million

How Wisconsin's listed markets group together

Cluster (largest market)MarketsSpanListed population
MilwaukeeMilwaukee, Kenosha, Racine, Waukesha36 miabout 850,000
Green BayGreen Bay, Appleton, Oshkosh43 miabout 250,000
MadisonMadisonsingleabout 250,000
Eau ClaireEau Clairesingleabout 68,000
JanesvilleJanesvillesingleabout 64,000

Clusters chain markets that are within 30 miles of each other.

The biggest cluster is around Milwaukee (4 markets spanning 36 mi): Milwaukee, Kenosha, Racine and Waukesha. Markets in one cluster can usually share a campaign, an audience and a yard.

Eau Claire has no other listed market within 50 miles and needs wider, standalone targeting.

Cross-border markets within 60 miles: Waukegan, IL (15 mi from Kenosha), Rockford, IL (29 mi from Janesville), Evanston, IL (38 mi from Kenosha) and Schaumburg, IL (40 mi from Kenosha).

All 10 listed Wisconsin markets

MarketCountyPopulation bandMarket typeMarkets within 25 miNearest listed market
MilwaukeeMilwaukee County500,000 to 1 millionlarge metro core2Waukesha · 17 mi
MadisonDane County100,000 to 250,000regional hub city0Janesville · 33 mi
Green BayBrown County100,000 to 250,000regional hub city0Appleton · 26 mi
KenoshaKenosha County50,000 to 100,000standalone market2Racine · 10 mi
RacineRacine County50,000 to 100,000suburban market inside a large metro2Kenosha · 10 mi
AppletonOutagamie County50,000 to 100,000satellite of a regional hub1Oshkosh · 18 mi
WaukeshaWaukesha County50,000 to 100,000suburban market inside a large metro1Milwaukee · 17 mi
Eau ClaireEau Claire County50,000 to 100,000standalone market0Woodbury, MN · 72 mi
OshkoshWinnebago County50,000 to 100,000standalone market1Appleton · 18 mi
JanesvilleRock County50,000 to 100,000satellite of a regional hub0Rockford, IL · 29 mi