Google Ads Management · Edison, NJ
Google Ads Management for Dumpster Rental Companies in Edison, NJ
Edison is a suburban market inside a large metro in Middlesex County, 25 mi southwest of New York, NY. Edison searches overlap with advertisers from across the New York metro (25 mi away), so a campaign here should win on local relevance — Edison in the ad copy and landing page — rather than trying to outbid metro-wide budgets.
Market Context
Edison market context for Google Ads
- County
- Middlesex County
- Population band
- 100,000 to 250,000 residents (GeoNames, city proper)
- Size rank in state
- 5th of 11 listed New Jersey markets
- Listed markets within 10 / 25 / 50 mi
- 1 / 5 / 20
- Listed population within 25 mi
- about 780,000
- Time zone
- Eastern Time
How Edison compares with its closest markets
| Market | From Edison | Population band | Markets within 25 mi | Market type |
|---|---|---|---|---|
| Edison | — | 100,000 to 250,000 | 5 | suburban market inside a large metro |
| Woodbridge | 7 mi east | — | 7 | suburban market inside a large metro |
| Elizabeth | 15 mi northeast | 100,000 to 250,000 | 9 | suburban market inside a large metro |
| Newark | 20 mi northeast | 250,000 to 500,000 | 12 | suburban market inside a large metro |
| Jersey City | 23 mi northeast | 250,000 to 500,000 | 13 | suburban market inside a large metro |
Geo-Targeting
Location targeting tiers from Edison
| Ring | Listed markets in ring | Count | Cumulative listed population |
|---|---|---|---|
| 0–10 mi | Woodbridge (7 mi E) | 1 | about 100,000 |
| 10–25 mi | Elizabeth (15 mi NE), Newark (20 mi NE), Jersey City (23 mi NE), Hamilton (24 mi SW) | 4 | about 780,000 |
| 25–50 mi | New York, NY (25 mi NE), Clifton (27 mi NE), Trenton (27 mi SW), Passaic (28 mi NE), Paterson (30 mi NE), Lakewood (31 mi S) + 9 more | 15 | about 10.0 million |
5 listed markets fall inside 25 miles, so start tight: target Edison plus Woodbridge and Elizabeth (all within 15 miles), and widen only after call tracking shows where bookings come from.
8 of those markets are across the state line (New York, NY, Valley Stream, NY and Yonkers, NY). Add them as location targets only if you can legally and practically deliver there; otherwise exclude them.
Keyword Themes
Starting keyword themes for Edison
- dumpster rental edison
- roll off dumpster edison nj
- 20 yard dumpster edison
- construction dumpster edison
- dumpster rental middlesex county
- dumpster rental woodbridge
- dumpster rental elizabeth
- dumpster rental newark
Phrase and exact match on the Edison terms first; the Woodbridge, Elizabeth and Newark terms belong in their own ad groups so each gets its own ad copy and landing page. Container-size terms (10, 20, 30, 40 yard) follow once the core terms are converting.
Ad Schedule
Ad schedule and time zone for Edison
Edison is on Eastern Time. Set the ad schedule in the account's time zone and bid up during the hours your office actually answers the phone — unanswered calls from paid clicks are the most expensive leads you can buy.
Common Questions
Google Ads in Edison: FAQ
How big should a Google Ads radius be for dumpster rentals in Edison?
Start around 15 miles. There is 1 listed market within 10 miles of Edison, 5 within 25 and 20 within 50, so a tight radius already covers several cities.
Should a Edison campaign also target New York, NY?
New York, NY is 25 mi northeast of Edison. Close enough to serve from one yard — put it in its own ad group so it doesn't absorb the Edison budget.
Which keywords should a Edison roll-off company start with?
Begin with "dumpster rental edison", "roll off dumpster edison nj", "20 yard dumpster edison" and "construction dumpster edison", then add the nearby market terms and container sizes once the core terms convert.
Nearby Markets
Google Ads plans for markets near Edison
Back to the Edison overview or the New Jersey Google Ads plan, or how our Google Ads Management works.
Other Channels in Edison