Google Ads Management · Memphis, TN
Google Ads Management for Dumpster Rental Companies in Memphis, TN
Memphis is a large metro core in Shelby County. As the 1st-largest listed market in Tennessee, Memphis carries the heaviest dumpster search volume in its area — and the most advertisers bidding on it. Account structure, negative keywords and call handling decide cost per lead more than raw budget does.
Market Context
Memphis market context for Google Ads
- County
- Shelby County
- Population band
- 500,000 to 1 million residents (GeoNames, city proper)
- Size rank in state
- 1st of 12 listed Tennessee markets
- Listed markets within 10 / 25 / 50 mi
- 0 / 2 / 2
- Listed population within 25 mi
- about 770,000
- Time zone
- Central Time
How Memphis compares with its closest markets
| Market | From Memphis | Population band | Markets within 25 mi | Market type |
|---|---|---|---|---|
| Memphis | — | 500,000 to 1 million | 2 | large metro core |
| Bartlett | 11 mi east | 50,000 to 100,000 | 2 | suburban market inside a large metro |
| Southaven, MS | 11 mi south | 50,000 to 100,000 | 2 | suburban market inside a large metro |
| Jonesboro, AR | 60 mi northwest | 50,000 to 100,000 | 0 | standalone market |
| Jackson | 77 mi northeast | 50,000 to 100,000 | 0 | standalone market |
Geo-Targeting
Location targeting tiers from Memphis
| Ring | Listed markets in ring | Count | Cumulative listed population |
|---|---|---|---|
| 0–10 mi | none listed | 0 | about 660,000 |
| 10–25 mi | Bartlett (11 mi E), Southaven, MS (11 mi S) | 2 | about 770,000 |
| 25–50 mi | none listed | 0 | about 770,000 |
Only 2 listed markets lie within 50 miles, so a 40-mile radius or county targeting for Shelby County is usually needed to build enough search volume.
1 of those markets is across the state line (Southaven, MS). Add it as location targets only if you can legally and practically deliver there; otherwise exclude it.
Keyword Themes
Starting keyword themes for Memphis
- dumpster rental memphis
- roll off dumpster memphis tn
- 20 yard dumpster memphis
- construction dumpster memphis
- dumpster rental shelby county
- dumpster rental bartlett
Phrase and exact match on the Memphis terms first; the Bartlett terms belong in their own ad groups so each gets its own ad copy and landing page. Container-size terms (10, 20, 30, 40 yard) follow once the core terms are converting.
Ad Schedule
Ad schedule and time zone for Memphis
Memphis is on Central Time. Set the ad schedule in the account's time zone and bid up during the hours your office actually answers the phone — unanswered calls from paid clicks are the most expensive leads you can buy.
Common Questions
Google Ads in Memphis: FAQ
How big should a Google Ads radius be for dumpster rentals in Memphis?
Start around 40 miles. There are no listed markets within 10 miles of Memphis, 2 within 25 and 2 within 50, so a wide radius is needed to reach enough searchers.
Should one Google Ads campaign cover all of Memphis?
Usually not. With 2 listed markets inside 25 miles, split Memphis from Bartlett and Southaven so each area gets its own budget, keywords and landing page.
Which keywords should a Memphis roll-off company start with?
Begin with "dumpster rental memphis", "roll off dumpster memphis tn", "20 yard dumpster memphis" and "construction dumpster memphis", then add the nearby market terms and container sizes once the core terms convert.
Nearby Markets
Google Ads plans for markets near Memphis
Back to the Memphis overview or the Tennessee Google Ads plan, or how our Google Ads Management works.
Other Channels in Memphis