Google Ads Management · Scranton, PA
Google Ads Management for Dumpster Rental Companies in Scranton, PA
Scranton is a standalone market in Lackawanna County, 99 mi northwest of New York, NY. With the nearest listed market 16 mi away, Scranton campaigns see little bidding overlap from neighboring metros; the service radius you can actually deliver to is usually what limits volume.
Market Context
Scranton market context for Google Ads
- County
- Lackawanna County
- Population band
- 50,000 to 100,000 residents (GeoNames, city proper)
- Size rank in state
- 6th of 13 listed Pennsylvania markets
- Listed markets within 10 / 25 / 50 mi
- 0 / 1 / 2
- Listed population within 25 mi
- about 120,000
- Time zone
- Eastern Time
How Scranton compares with its closest markets
| Market | From Scranton | Population band | Markets within 25 mi | Market type |
|---|---|---|---|---|
| Scranton | — | 50,000 to 100,000 | 1 | standalone market |
| Wilkes-Barre | 16 mi southwest | 25,000 to 50,000 | 1 | standalone market |
| Binghamton, NY | 49 mi north | 25,000 to 50,000 | 0 | standalone market |
| Allentown | 56 mi south | 100,000 to 250,000 | 1 | regional hub city |
| Bethlehem | 56 mi south | 50,000 to 100,000 | 1 | satellite of a regional hub |
Geo-Targeting
Location targeting tiers from Scranton
| Ring | Listed markets in ring | Count | Cumulative listed population |
|---|---|---|---|
| 0–10 mi | none listed | 0 | about 77,000 |
| 10–25 mi | Wilkes-Barre (16 mi SW) | 1 | about 120,000 |
| 25–50 mi | Binghamton, NY (49 mi N) | 1 | about 160,000 |
Only 2 listed markets lie within 50 miles, so a 40-mile radius or county targeting for Lackawanna County is usually needed to build enough search volume.
1 of those markets is across the state line (Binghamton, NY). Add it as location targets only if you can legally and practically deliver there; otherwise exclude it.
Keyword Themes
Starting keyword themes for Scranton
- dumpster rental scranton
- roll off dumpster scranton pa
- 20 yard dumpster scranton
- construction dumpster scranton
- dumpster rental lackawanna county
- dumpster rental wilkes-barre
Phrase and exact match on the Scranton terms first; the Wilkes-Barre terms belong in their own ad groups so each gets its own ad copy and landing page. Container-size terms (10, 20, 30, 40 yard) follow once the core terms are converting.
Ad Schedule
Ad schedule and time zone for Scranton
Scranton is on Eastern Time. Set the ad schedule in the account's time zone and bid up during the hours your office actually answers the phone — unanswered calls from paid clicks are the most expensive leads you can buy.
Common Questions
Google Ads in Scranton: FAQ
How big should a Google Ads radius be for dumpster rentals in Scranton?
Start around 40 miles. There are no listed markets within 10 miles of Scranton, 1 within 25 and 2 within 50, so a wide radius is needed to reach enough searchers.
Should a Scranton campaign also target New York, NY?
New York, NY is 99 mi southeast of Scranton. That is beyond a normal roll-off delivery run, so leave it out unless you operate a second yard closer to it.
Which keywords should a Scranton roll-off company start with?
Begin with "dumpster rental scranton", "roll off dumpster scranton pa", "20 yard dumpster scranton" and "construction dumpster scranton", then add the nearby market terms and container sizes once the core terms convert.
Nearby Markets
Google Ads plans for markets near Scranton
Back to the Scranton overview or the Pennsylvania Google Ads plan, or how our Google Ads Management works.
Other Channels in Scranton